What is the importance of keywords in SEO?

Keywords are the most important aspect of SEO work is that since keywords are what people look for when they plug terms into a search engine. This is to match terms to relevant results on web pages. As such, do it yourself SEO algorithms will rank the presence of keywords on a page as one of the most important factors for do it yourself SEO placement within the web pages.

For example, if a SEO website is selling a boxing e-book, most people will plug in the term "boxing ebook" in the search engines. As such, the SEO keyword(s) "boxing ebook"  must be placed in the title, header, body and meta tags of the webpage. This will create the word association that links a web page to SEO keywords. This will obviously improve rankings greatly.

- Choose the right SEO keywords
- Placing SEO keywords on a site
- Submitting or place SEO links to other sites using proper keywords
- Checking the SEO keywords of other sites and improve upon them on your website.

 How do you search for the proper SEO keywords that improve traffic?

Stick with optimizing a single SEO webpage with only 1-3 keyword. Search engines will weigh sites with targeted, focused SEO keywords much more heavily.

(A) Overture keyword tool:
This is a free SEO keyword analysis tool from Overture found at Ubersugest. This SEO tool is a fantastic keyword analysis tool. If you search for the term "iq test", the tool will display a list of related SEO keywords and the number of people who searched for them.

This information holds provides a tremendous help because it includes the various keyword variants that would prove helpful with a search. You could also revamp a website so that one or two additional pages are made for these new do it yourself SEO "keyword discoveries". Of course, you could also add these new keywords to a pre-existing site as well. Please note: when you add these new pages make sure they are 40% unique or else you may be dealt a Google penalty for duplicate content.

Improving a micro search

When you search for the term "iq test" in Google, you are shown the following information in the results bar -  Results 1 - 10 of about 5,660,000 for iq test by Google.

What does this mean from the point of view of selecting keywords?
There is a tremendous SEO opportunity now for those lesser used SEO keywords as they will have far less results. As such, there is a greater chance that they will be discovered by someone looking for those particular keywords.

(B) Looking at keywords from competing websites
Consider this a form of SEO research. You simply visit those sites that are also using the same keywords and examine how they work within the context of the other sites. If something positive strikes you such as uniquely relevant keywords you may wish to incorporate those keywords into your web pages.  Do not to select any trade marked keywords.

(C) Look at Altavista' related searches
Keyword plugged in at Google, the search engine displays a number of related searches. The related searches for iq test in Google are free iq test |   online iq test |   iq test scores |   iq test results and   iq test for children

(d) Examine your website visitor logs
Always examine your server logs. These SEO logs will provide crucial information as it relates to those visitors who have checked out your site. Often, the exact SEO keywords they have used will be logged. This can be used for the future development of more keywords. Consider the following do it yourself SEO examples for "get free online certificate of ms office", "asp.net test" and "online java test" in the first three log entries.

1. ip address = 203.135.21.45, referrer URL = http://search.yahoo.com/search?p=get+free+online+certificate+of+ms+office&ei=UTF-8&fl=0&fr=FP-tab-we, landing page = /jobs/Secretarial-jobs/Office-Supervisor-jobs.asp, User agent = Mozilla/4.0 (compatible; MSIE 5.01; Windows 98)

2. ip address = 203.145.179.2, referrer URL = http://www.google.co.in/search?hl=en&q=asp.net+test&btnG=Google+Search&meta=/aspdotnet-test.asp, Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)

3. ip address = 82.201.233.226, referrer URL = http://www.google.co.in/search?hl=en&q=asp.net+test&btnG=Google+Search&meta=/aspdotnet-test.asp , Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7.8) Gecko/20050511 Firefox/1.0.4

4. ip address = 61.9.101.160, referrer URL = http://www.google.com.ph/search?hl=en&q=pre-school+teaching+jobs&meta=
/jobs/Teaching-jobs/Preschool-Teacher-jobs.asp
, Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; FunWebProducts)

5. ip address = 131.251.42.213, referrer URL = http://www.google.co.in/search?hl=en&q=asp.net+test&btnG=Google+Search&meta=/aspdotnet-test.asp, Mozilla/5.0 (X11; U; Linux x86_64; en-US; rv:1.7.12) Gecko/20050923 Fedora/1.7.12-1.5.1

6. ip address = 62.3.240.46, referrer URL = http://www.google.co.in/search?hl=en&q=asp.net+test&btnG=Google+Search&meta=/aspdotnet-test.asp, Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322)

 (e) Using Google Adwords
If you sign up for a Google Adwords account at http://www.google.com/adwordscom/adwords This will provide a reliable SEO keyword analysis tool that will provide an insight into the keyword searches that are being performed. A sign up fee from Google Adwords is only five dollars and Google accounts for 50% of all internet SEO search engine traffic. As such, a Google Adwords account would be a good deal and a great help to a website.

(f) Other keyword resources
The following sites are of great value:
http://www.wordtracker.com/ (keyword analysis tool)
http://www.submitexpress.com/keytracker.html (keyword suggestion service via Word Tracker)
https://tools.digitalpoint.com/suggestion (keyword suggestion service via Overture and Word Tracker)
https://keywordseverywhere.com/ (keyword suggestion tool)
 
Should you optimize one keyword per
webpage?

It is best to optimize one keyword per webpage. Of course, this is not always possible but if you do optimize the same keyword on more than one page it is important to keep at least 40% of the duplicate page different. Otherwise, the search engines may consider it spam.

What is
keyword density?

Keyword density refers the frequency of the keyword in relation to the HTML figures. That is, the number of times the keyword appears in the HTML must be divided by the number of indexed words. Usually, the optimum keyword density is 3-4%. When writing, add up the number of times the keyword appears and divide it by the word count. This will give you the keyword density. Please note: some search engines will not index STOP WORDS such as "and, or, when," etc. As such, keyword density figures may be off at times. For keyword density, please examine:

https://www.seoreviewtools.com/keyword-density-checker/


https://www.seoreviewtools.com/
 
What is keyword prominence and what is its relation to SEO efforts?

Keyword prominence involves the placement of keywords in critical areas of the website such as the title, header/sub header, file name in the URL, within meta tags, the start of a paragraph or at the top of the page.

The
importance of keywords in the title of the webpage 

It is most definitely helpful to place keywords within the title of a webpage, but it is also important to keep the title brief. Google will only recognize 66 characters.
For example, “Online Certification and Employment Testing” contains two keywords that clearly describe the site. As such, they would be perfect for the employment of keywords within titles.  Also, such descriptions make it very appealing to someone looking to click on a site of relevance.

Keywords in the body of a web
page

Again, keyword prominence is very important because the proper positioning of keywords within the text of a webpage will work wonders for SEO purposes. Here are a few examples of where the keywords could be located.

  • At the top of the SEO webpage and beginning of the page
  • Within the SEO header or sub headers (H1, H2 Tags)
  • Within the initial introduction of the webpage which is usually the first paragraph of information that introduces the webpage to the visitors
  • At the commencement of all sentences and paragraphs within the webpage
  • If you are adding sentences in bold text, try to include the SEO keyword in bold as well
  • Ensure to evenly distribute the keyword through out the webpage apart from all prominent locations. There should not be any artificial clustering of SEO keywords
  • Within the link titles of hyper links. The link titles are used to describe the SEO link when the user places the mouse over the link. In the below example, the link title is Online Hypnosis Ebook.

<A HREF=”introduction.html” TITLE=”Online Hypnosis Ebook”>
Welcome to online hypnosis ebook</a>
Again, make sure you are aiming for 4% SEO keyword density.
The addition of images and their relation to keywords
Images do not contain text spiders can crawl. As such, it is important to place SEO keywords in the ALT text of the image. Please look at the following:
 <IMG SRC=”header.gif” width=200 HEIGHT=200 ALT=”hypnosis ebook”>

Are search engines case sensitive?

No, this should not be a concern to those looking to maximize SEO potential.

 What is keyword stuffing and why you should avoid it?

This involves the very obvious habit of repeating SEO keyword in a ridiculous manner such as IQ test, IQ test-IQ test, IQ-test, IQ test, IQ test............
This is considered spam and it is very easy to detect. Search engines dislike this type of behaviour and look down upon it. Because of this, it needs to be avoided at all costs. It is very detrimental to do it yourself SEO tactics.

Keywords, hypens and domain names

Adding SEO keywords to domain name can prove to be very helpful. As such, it is suggested to employ this tactic as many have experienced great benefits from doing it.
 For eg. A site about IQ testing can be named IQ-test.com
Also, search engines do not have a problem with using hyphens in the URL. They may just ignore the hyphen when indexing but they impose no penalties.

Adding Keywords to a File/Webpage

Adding SEO keywords to a webpage may prove very helpful. This greatly aids indexing. Please refer to the following for more information:
https://www.expertrating.com/project-management-certification.asp
Notice that the file name contains the search engine optimization keyword "Project Management Certification., Also note the use of do it yourself search engine optimization hyphens.

What other ways are there of finding keywords that generate high traffic?

a. Zeitgeists
Zeitgeists are search patterns that can help with search engine optimization keyword searches.. Google Trends. are available at https://trends.google.com/trends/?geo=US

b. Metaspy Engines
Search engine optimization Metaspy websites let you know what people are searching for in real time. The results may sometimes be unfiltered - so watch out! The best metaspy is the one from the metacrawler search engine optimization available at http://www.metacrawler.com/perl/metaspy.
c. Popular keyword lists
Some search engine optimization websites offer lists related to the highest searched keywords for the day, week or month. One of the best lists is from the Lycos search engine and is called Lycos 50 since it lists out the top 50 search engine optimization searched words on the Lycos search engine. Lycos 50 is available at http://www.lycos.com/

 Is there any advantage of displaying keywords in bold or strong text?

There is evidence to suggest that search engines attach importance to bold text in the body of the page. Search engine optimization text can be highlighted and made bold using the <B> tag and <STRONG> tag. You can use this search engine optimization highlighting technique for some keywords within the web page, as for headers that contain the keyword, this technique may prove doubtful to certain search engines.

Can search engines read keywords in the comment tags?

Comments can be added within the HTML using the <!-- and --> tags. Search engines cannot read the search engine optimization keywords in the comment tags so this technique of hiding do it yourself search engine optimization keywords within the tags doesn’t work.