Important factors that effect search engine rankings

What are the advantages of a site map for SEO?

The purpose of a site map is to present a link based text depiction of a website's structure in a visitor to the site is able to navigate to a multitude of locations in the website. From an perspective, a sitemap is viewable as a series of internal links in the website. These links are visible from the home page and follow a hierarchical path to the secondary and tertiary areas of the website. Additionally, site maps are critical for SEO, sitemaps are primarily used as conduits by spiders and bots so as to reach various areas of the website. There are a number of other additional points to remember regarding this and here are a few of the more important aspects: 

  • The site map must be devised in the form of an HTML webpage that encompasses text hyper links. These hyperlinks then depict the various different pages found on the website. As a rule, it is best to avoid using Javascript because HTML is much easier tags for the bots to read.
  • Include all the critical areas of the site within the site map based upon the sheer volume of links that are found within the site map itself. This also includes pages and areas of SEO site that would best serve the website by being indexed by the search engine spiders.
  • Avoid the development of a only graphics site map or a site map that is devoid of text other than links. (For example, such text would include mere descriptions of how to use a site map) This is done so as to avoid the search engines from assuming the web page is mere spam. Also, avoid adding more than 80 links because the search engines will not indexlinks past a certain numerical point.
  • It is critical to always use keywords in the site map in order to display text links. The keyword should always match the specific keyword that is included on the page with the purpose of linking to and from the actual sitemap.
  • Always seek to place a site map on all the important pages of the actual website. This includes the homepage. The reason for this is to make the homepage more easily indexed by the search engines. Also, more Google Page Rank can "attract" site map.
  • When a site exceeds three levels such as the home page and additional levels, it will become difficult to have anything beyond the first level indexed by the search engines. As such, it becomes important to include sub level pages within the map. This will allow the sub pages to become indexed in a quicker fashion. This is achieved by way of the search engine bots crawling (and indexing) the site map thoroughly. Therefore, it is important to maintain all important pages at the top of the map structure.

 Should the use of image maps be employed?

In a word no and this is because search engines are generally unable to read links within image maps. If the use of image maps is employed due to design requirements then it is critical that the links found in the image map be placed as text links elsewhere on the page. This is to ensure that the links are properly indexed.

What is the best way to use splash or flash intro pages?

From an SEO perspective, any page that contains significantly large graphics or a flash intro to the site is not good. This is because there is no textual content and that is of very little value for SEO purposes. So, if you opt to employ flash intros it is critical to also include a volume of text links to the inner pages of the site. This way, these sites will be indexed in the search engines. While this may undermine the all graphic look of a splash page the site will be valued by the search engines.

Is there a way to optimize Javascript on a webpage?

In general, Javascript is not considered search engine friendly. As a result, the use of it should mostly be avoided. But, there are a number of huge plusses that Javascript websit design offers. So, while it does have its benefits the negatives should not be overlooked. Here is a rundown of a few of the SEO negatives:

  • Lack of readability:  Anything that is included in the Javascript will not be read by the search engines. This would also include do it yourself SEO links. These SEO links will not be read nor will they be indexed.
  • Absorbs too much of the space meant for text: Search engines are much more preferable to lengthy, relevant content they can index. Javascript, however, encompasses much of the page content with a code that is unreadable to the search engines.
  • Javascript pushes down the content lower on the webpage. This is because it uses the area for code. Keep in mind, search engines will decrease the importance of contents that are lower down on the page. This means such content will not get the attention it deserves. Additionally, Javascript will also have a negative impact on the webpage's do it yourself SEO keyword density. (The topic of keyword density will be discussed further in depth later)

The solution to the problems inherent with using  Javascript

Moving Javascript to a different file: Javascript is usually placed within the <HEAD> tags of the HTML. Search engine spiders will then crawl the site looking for critical keywords and text to identify the webpage's decription early within the HTML code. As such, this makes for a bad location to include the Javascript. As a result, it would be more preferable to place the Javascript into a separate file. Then, the file should be pointed towards the HTML. Here is an example of this and it is entitled "name of file.js from within the HTML:

<HTML>
<HEAD>
<TITLE>Example of Moving Javascript
<SCRIPT LANGUAGE=”Javascript” SRC=”name of file.js” TYPE="text/javascript">
</SCRIPT>
</HEAD>
<BODY>

The inclusion of the Javascript as a seperate file has a unique effect. It will allow the search engine spider to be directed towards targeting important text and keywords that are located at the top of the HTML. In addition, the size of the webpages will decrease and this will dramatically improve download time.It is critical to note that not all search engines can read links within Javascript codes. This is why it is critical to include text links that employ HTML code in addition to the links. This will make sure that the search engine robots have the ability to properly crawl every page that contain the aforementioned Javascript links.

How can you optimize the use of frames within the webpages?

It is advisable to avoid using frames as they are not helpful from an SEO perspective. This is because the search engine spiders are unable to index the sub pages that exist within the master page. It I possible for the search engines tp index the text and links of the master (frameset) page provided that the frameset content is located with the the <NOFRAMES> tags.

 <FRAMESET>
<NOFRAMES>

-  Content of the frameset document comes have

</NOFRAMES>
</FRAMESET>

Is there a way to use CSS to hide keywords on pages that may be lacking in keywords and text?

This might prove difficult due to various design concerns of certain sites. For example, a site that employs splash pages and flash pages but are limited in their textual content the use of CSS will require weaving keywords into hidden layers. These CSS based hidden layers will be indexed and read by the search engines but the person viewing the page will not notice them. The following CSS code is designed to hide keyword phrase "Hypnosis Ebook" within a CSS layer:

 <DIV STYLE=”visibility:hidden;position:absolute;left:200;top:200>Hypnosis Ebook</DIV>

This technique is considered a black hat technique by most search engines and should be avoided even though it is near impossible for the search engines to detect.

Is it possible to include keywords in invisible hidden value form tags?

Hidden value form tags are often employed to transfer information from a page containing a form to a specific target page.

The syntax employed is <INPUT TYPE=”hidden” NAME=”keyword” VALUE=”Hypnosis Ebook”>
However, it is important to note that most search engines consider this a form of spam. As a result, it is highly advisable to not do this.

 What does site popularity refer to?

It refers to the volume of time that individuals invest on a specific website.  As a result, this remains a solid measure of how much attention the website grabs for visitors.