Good (White Hat) and Bad (Black Hat) SEO Techniques

What are doorway pages?

Doorway pages are a means to cleverly bring in significant amounts of traffic to a website. These pages are also known as gateway pages and involve submitting optimized pages to search engines. As a result, traffic is generated by targeting certain keywords through various entry points on the website. The primary purpose of doorway pages is allowing them to be spidered through the search engines.  This will allow traffic to be attracted to the site from various embedded keywords found in the doorway page.

Search engine algorithms are designed to acquire and present concepts of logic in such a way that they relate to keywords or groups of keywords in single web pages and the subset database of pages. Doorway pages then come into play as they optimize a page to a significant degree that is attains a high rank for the page it optimizes. Considering the fact that doorway pages are crafted for search engines they lack the look and feel of the prime website. As such, doorway pages are designed with more keyword heavy content and are designed for quicker download speeds.

Here is an example of how people use doorway pages.

Doorway pages generally are linked to internal pages of a website that require some sort of decision from a visitor. (A common example of this would be a purchase) So, if a website is selling mobile phones, doorway pages are usually linked to internal pages of the website that call for action from the visitor (such as making a purchase decision). For example, if a website is selling mobile phones, doorway pages can be crafted so that they optimize the pages for the popular brands of phones that customers are trying to acquire.

Consider the following example: when customers look for the Nokia 123 phone, they will come across a doorway page that is optimized for Nokia 123. This doorway will take the visitor directly towards the purchasing information. Pages that are similar may be created for various other models such as the Nokia 124, Nokia 125 and Ericsson 123. The Hallway page will contain the complete list of available mobile phones that those who visit the site are able to conveniently browse through.

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What are Hallway pages?

If you plan to use a doorway page to increase traffic, pages will be required to organize a list of do it yourself search engine optimization doorways needed to maintain an orderly linking do it yourself search engine optimization structure between the various doorway pages.

Hallway pages provide navigation through various do it yourself search engine optimization doorway pages. This will enable the search engine crawlers to index these doorway pages. As with the previous example, the page listing the models of mobile phones sold on the website would be perfect as a hallway page. As such, each particular reference of the mobile phone models link directly to an independent page. That would be the do it yourself search engine optimization doorway page for each model.

How you can safely use doorway pages to generate huge traffic for your site?

Search engines such as Google often treat doorway pages as if they were search engine spam. As a result, they are often less than kind to identical doorway pages that appear to have bee created on purpose to purposes. It becomes difficult search engine algorithms to know the difference between purposely designed doorway pages as well as regular website pages when certain underlying factors are adhered. It is important to consider a number of the following factors in mind so as to avoid the search engines from treating the site as spam.

  • Doorway pages should comprise a minimum of 40% different textual information from any other doorway page.
  • Ensure that the Titles, Headers, Metatags and embedded keywords possess variants for different doorway pages. The textual interior of the webpage body must be at least 40% dissimilar from different pages on the website.
  • Make sure that Hallway pages that link to a doorway pages have less than 80 links. Always create new hallway pages when a single hallway page is not able to hold the links to its doorway pages.
  • Do not use any software to create doorway pages as they are prone to create thoroughly awful pages. These programs often create a disaster area of incomprehensible keyword rich pages that make zero sense. The search engine algorithms can easily detect the sites have employed this software.  

If you stay within the above guidelines then you will have little problem with incorporating targeted keywords into solid and helpful doorway pages.

Do dynamically generated pages such as with ASP get indexed by the search engines?

Web pages that are generated via programming languages such as ASP, Coldfusion and PHP are flippantly displayed in response to a user request. Such pages really do not exist as web pages prior to the user's response. Instead, these pages are generated immediately by way of the user response. Because of this the search engine spiders are unable to detect the pages until immediately after they are generated in response to the request of the search engine spider. The URLs of website will utilize programming language to generate web pages with characters such as ?,&,% or $ within them and this is a mistake as search engines will immediately stop the indexing of URLs when they come across these characters in the URL.

Those web pages that are dynamically generated can be altered so that they can be indexed by search engines. This will make an instant conversion of dynamic pages into static ones. This is done whenever a user makes a request that will require such a response. Then, there is software that has the ability to covert those difficult URLs without actually changing the page to an HTML format.

Which of the major search engines have the capability to spider dynamic webpages?

Google, Yahoo, MSN and Altavista have the ability to spider web pages developed in programming languages such as ASP and Coldfusion.

What is cloaking?

There are few techniques that are as controversial as cloaking. Cloaking involved the creation of two sets of pages, one for the website visitors and one for submission to search engines. This is done by noting whether or not a visitor to a site is real or a bot. This notation is accomplished by the tacking of the IP to the website visitor.

Cloaking is explained  below: 

  1. Two sets of web pages are developed. The first one is developed in accordance with the design of the site as well as the visual appeal. Then, there is the other set which in which there is dynamic generation. This is a highly optimized response to the detection of a search engine bot crawling the site.
  2. The software program that dynamically generates the webpage for the search engines will also convert the specific URL to that of an HTML URL in order for the search engine bots to index the optimized page.
  3. The software program can also properly detect any IP address of a search engine bot and then put forth a highly optimized page on the fly.

Why do search engine optimizers use cloaking?

There are two main reasons why cloaking is used by website owners and SEO companies.
A) When it is preferred that visitors see a specific webpage and also for search engine bots to view a completely different webpage. The reasons for this are as follows:
 -The highly optimized page for the search engine lacks any type of truly special visual appeal.

  1. If the site design requires a significant number of graphics which has a negative effect on the text and the keywords.

 B) The other reason website publishers use a cloaking strategy is to hide is to hide the optimized HTML that is exclusively available to search engines. Then, it would remain a business secret.

What are cloaking software and what features should they have?

Cloaking software serves the purpose of automating the cloaking of web pages for the top search engines. Solid cloaking software will constantly update their list of spider IPs for all the top search engines including Google, Yahoo, Altavista, All the web, Inktomi and Lycos. Properly designed cloaking software should not redirect real website visitors. It should properly update the IP list automatically. A website that offers the software is (ExpertRating, however, opts not to recommend this type of software.  

Is it true that search engines give priority to websites that stick to a particular theme?

There is a belief that the search algorithm of Google and other search engines considered whether or not a website follows a particular theme or subject. There is not clear evidence, however, that any search engines consider what topics a website focuses. Most major search engines look at various pages in an isolated manner. Then, they attach a rank to each page.

Therefore, having a multitude of other web pages covering the same topic on the same website will not be a negative in the eyes of the search engine. They will not downgrade the importance of your site's rankings. The notion about search engines ranking themed websites over other sites derives from the fact that search engines rank content rich sites in a higher manner.

So, if a particular site talks about children IQ test, the search engine will index more pages if the site has ten pages about Child IQ tests instead of merely one page. Actually, the higher the number of pages indexed by the various search engines the better the chances are that fresh traffic will come from these engines. Additionally, if a website is labelled an authority on a subject by Google it will rank higher.

Does Google prefer themed in-bound links?

Google does give a preference to those in-bound links that possess relevant anchor text in their links.  As such, it would benefit a website owner to get links back from those websites that share a common theme.

What are the reasons for which I could get penalized by Google?

1. Duplicate Content – If more than one do it yourself SEO webpage possesses the same information (or close to the same information) as a different webpage or someone else's website you could find yourself banned.

2. Cloaking – While it is difficult for search engines to pick up on do it yourself SEO cloaking, if they do they could ban the site.

3. Hidden text – Any attempt to hide do it yourself SEO keywords via hidden text or links.

4. Keyword stuffing – The attempt to boost keyword density by repetitiously employing do it yourself SEO keywords through a page is a major "no-no".

5. Bad neighbourhoods – While many people link to sites banned by Google, free link pages and link farms such linking strategies could get you banned.

6. Page creation software – Yes, there are those automated software programs that can create a multitude of pages for search engines. These may have high keyword densities but the content they produce is generally awful.

In what ways could Google penalize me?

In a way, there are almost no limits to how Google can penalize a site. After all, it is their search engine and they can employ whatever standards they wish. In a short rundown, here are a few of the ways Google can punish a site:

1. Elimination ("zeroing") of Google PageRank
2. Reducing a Google Page Rank
3. Removal of position within the Google results pages
4. A total and outright ban and bar of website from any indexing
5. Reduction or complete elimination of the website's ability to pass PR to other sites.